Our participation at Abu Dhabi International Book Fair 2024 stemmed from our keenness to inspire the next generation of children and youth to take an interest in nature and learn about the wildlife in the Arabian desert and the contradictions between it and the wildlife of the southern continent, and to motivate them to pursue their passion and reach their ambition.

This was reflected through publishing the first edition of the story book “Frozen Desert”, the journey of Majed and Musallem from the desert to the frost. This enriching work was developed through joint collaboration between a distinguished group of Emirati talents and produced in a record period of time.